Should we Give Free Projects the Same Attention as Paid Projects?

From time to time we are all asked to do something for free. It might be a community goodwill act, it might be a friend wanting something or it might Read More

How Professional Do Your Emails Make You Look?

One of the problems with modern communication is that it is very fast. We act and react quickly to messages that we receive and while this is very convenient, sometimes Read More

The Biggest Challenge we all Face is Staying Relevant to Our Market

When the world changes as rapidly as it does today, one of the greatest challenges we all face in business is staying relevant to our target market. The main reason Read More

Check Out the Latest Episode of the Business Over Breakfast Podcast – Someone Has to Be the Most Expensive So It Might as Well Be You

For many of us, our entire business and marketing strategy revolves around being the cheapest option out there for customers but why is that business model fundamentally flawed? In today’s Read More

How Well do You Handle Business Breakups?

We all know the feeling of disappointment that comes when a lucrative contract comes to an end or a great client tells us that they won’t be using us in Read More

Check Out the Latest Episode of the Business Over Breakfast Podcast – How to Effectively Market Your Business in a Modern World

Marketing your business these days can be intimidating, with so many social media channels and jaded consumers, but it doesn’t have to be for you! No matter what industry you’re Read More

What Percentage Are You Living Your Life At?

A dear friend of mine recently said something that made me stop and think. She said “Andrew the thing I admire about you the most is that everything you do, Read More

Treat Everyone Like a Decision Maker – not Just the Boss

Although he had been rude to my receptionist on the phone when trying to make an appointment and had refused to expand on what he was selling, I agreed to Read More

The Sales Pitch That Cost Me $10,000 in Less Time Than it Takes to Boil an Egg

A while back a sales rep came to tell me about a new range of printers. I wasn’t expecting to be overly excited by his pitch, but I did need Read More

Check Out the Latest Episode of the Business Over Breakfast Podcast – A Professional’s Guide to the Perfect PR

“All publicity is good publicity”? Not anymore. Publicity is important for businesses both big and small, but it has to be good to be effective, and while it’s easy to Read More

Is Lousy Communication Costing You Customers?

One of the biggest and most common problems in business is lousy communication. Specifically, businesses that have become terrible at communicating with their clients, an issue that can over time Read More

Do You Really Know Why Your Customers Buy From You?

It’s an interesting question… There are a number of reasons why your customers might buy from you. The reality is it is important to know why they buy from you because often Read More

Are Your Customers Terrified of You?

I remember working with a supplier for a little while who terrified me. If I tried to give them some feedback or constructive criticism about their service or their products Read More

Stop What You Are Doing and Do Something Meaningful

In among the madness that sees every minute of every day filled with some kind of activity, it’s really easy to let some of the more meaningful things in life Read More

7 Sage Strategies to Challenge Your Thinking From Seth Godin

Seth Godin has been a man I’ve looked up to and respected for his big brain thinking and sense of fearlessness in the way he does business for many years. Read More