31 July 2017

Check Out the Latest Episode of the Business Over Breakfast Podcast – How to Effectively Market Your Business in a Modern World

Marketing your business these days can be intimidating, with so many social media channels and jaded consumers, but it doesn’t have to be for you! No matter what industry you’re in, you must market your business. Many businesses are struggling with keeping up with consumer trends and constantly changing platforms, but Bree James and Andrew Griffiths have strategies to help you navigate the marketing world. In today’s episode of Business over Breakfast, they will tell you how to be innovative in your branding and messaging for your customers.

Today’s guest, marketing consultant Roxanne Grey, adds her insight and further tips to help you market effectively as well. She shared why having a big marketing budget is less important to her small business owner clients these days and how the playing field has leveled for small and large companies. In fact, she answered what advantages that small businesses have over big corporations.

We also discuss things like:
  • Target marketing to reach your ideal customer
  • Differentiating your marketing strategy for your distinct audiences
  • The rise of social media marketing and why you need it even if you hate it
  • Why your marketing needs to be more innovative than ever
  • Storytelling as a tool in branding marketing
  • How customers want to buy from “good” companies with values
  • Valuing quirky brands
  • Mastering only three or four social media platforms
  • Why you need to tell people what you do to be a great corporate citizen
  • Interpreting everything as a marketing opportunity
  • Do what others won’t and be brave
  • Amazing artificial intelligence technology

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Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

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