Better Business

I believe very strongly that passion plays a major role in building any successful business, in fact I think it is the main ingredient. But whilst it is essential to Read More…

Many businesses take this approach to their customers and in all fairness, there probably was a time when this was a reasonable concept. After all, competition was limited, there wasn’t Read More…

I was recently privileged enough to be invited as a guest speaker for a monthly lunch organised by local business women. I spoke about motivation from a slightly different perspective, Read More…

We are living in an age that has a greater rate of change than ever before and there is no reason to believe that this rate of change will slow Read More…

Once you know how much business you want you can start marketing and advertising to attract it. There are a few concerns in this area and one of the biggest Read More…

This is the start to any marketing strategy and unfortunately it is seldom considered in small businesses. You need to ask yourself the following questions: how much business do I Read More…

As a marketing consultant I spend most days giving my clients advice on how they can build their business. This advice covers areas like having a strong and consistent corporate Read More…

I have observed that there are two distinct kinds of businesses. The first type seems to go out of their way to make shopping a problem. Whatever you want they Read More…

Let’s face it there are a lot of places out there that are simply pretty darn dingy and depressing to work in. They are grungy, run down, tired, smelly, tense Read More…

The one thing most people consistently complain about is a lack of time – and I am probably the worst offender. Well, I have decided to do something about it Read More…

Australia is going through quite an amazing growth stage and I see many businesses that are in the midst of mirroring this economic growth by expanding themselves. But be warned, Read More…

Customer service is all about communication, specifically finding ways to be better at it. One example that I think is highly beneficial is taking the time to talk to your Read More…

I am a strong believer that we are standing on the precipice of a new age that I like to think of as “The Customer Service Revolution”. It is a Read More…

I am often amazed at how hard some businesses make it for people to deal with them. This is very well reflected in the use of over complicated, hard to Read More…

What exactly is corporate image? It is a term that is often thrown into marketing plans and books but what does it mean and why is it so important? Well Read More…