I was sent a link to a website called The Fun Theory (www.thefuntheory.com) the other day. It is a concept backed by Volkswagen and it shows how human behaviour can be influenced in a very positive way by making day to day tasks more fun. There are a series of short videos that support the concept – and show that all the signs, instructions and rules could be replaced by simply having some fun.
I think this principle can be applied with HUGE benefits in a business. I have been talking about this for years and I see those businesses who incorporate a healthy dose of fun into what they do striving way ahead of their competitors.
ENJOY.
Wow, we share the same name, profession and even look similar.. scary !…
This is brilliant… It is a lesson for social marketing across the globe. Reward changes behaviour which satisfies conscience, nothing else.
I am fed up with seeing penalty focused negative campaigns.
There are TWO of you? No… that’s impossible! {grin}
Hi Jean – hard to believe but true!!!! Hey I loved your video this morning. You look like you are having so much fun. What a great message – we all need to just “let go” every once in a while – in fact I suggest we do it daily.
Have a beautiful day,
Andrew