04 April 2022

I came across this on the back of the bag from a local bookshop.

Love this on the back of the bag given out at Fullers Book Shop in Hobart. The 10 things you may unwittingly have done when you purchased a book from their store…..I think anyone in business could learn a lesson from this promotional piece. I did.

Check out their store.

https://www.fullersbookshop.com.au/

Cheers,

Andrew


PS Here is what it says if you can’t quite read it….

Thanks for shopping at Fullers Bookshop. Here’s what you just did!

1. You kept money in the local economy.

We know that for every $100 spent in a local small business, $68 is likely to stay in the community, versus $43 when spent in a national business.

2. You embraced what makes us unique.

You wouldn’t want your house to look like everyone else’s. So why would you want your community to look that way?

3. You created local jobs.

Local businesses are better at creating higher paying jobs for local people.

4. You helped the environment.

Buying from a local business conserves energy and resources in the form of less fuel and transportation, less packaging, and products that you know are safe and well made, because we stand behind them.

5. You nurtured community.

We know you and you know us. Studies show that local businesses donate to community causes at more than twice the rate of non local businesses.

6. You helped keep the high street healthy.

Supporting local business means more colour and variety on the high street and creates more reason for local authorities to support them.

7. You created more choice.

We pick the items we sell based on what we know you like and want. Local businesses carry a wider array of unique products because we buy for our own individual market.

8. You took advantage of our expertise.

You are our friends and neighbours, and we have a vested interest in knowing how to serve you. We’re passionate about what we do. Why not take advantage of this?

9. You invested in entrepreneurship.

Creativity and entrepreneurship are crucial to our economy. Nurturing local business ensures a strong community.

10. You made us a destination.

The more interesting and unique we are as a community, the more we will attract new neighbours, visitors and guests. This benefits everyone.

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