If we can’t increase prices and put them up in a smart way, we will have big problems somewhere down the line.
If you want to run a successful business, you have to be prepared to put your prices up regularly. Unfortunately not every business owner is good at this; in fact, most are terrible. We live with the fear that if we put up prices, we will lose all of our customers. If this is the case, you’ve got big problems brewing.
The reality is that it’s all about how we put up our prices and