It’s an interesting question… There are a number of reasons why your customers might buy from you. The reality is it is important to know why they buy from you because often it is completely different from the reason you think. The only way to really find out is by having honest conversations with your customers and a lot of people in business struggle to have these conversations. By having these conversations you will not only improve your business relationships but it will also benefit your strategy and future business development.
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