27 June 2017

Our Customers Are Sick of Being Disappointed When They Buy

“The bitterness of poor quality remains long after the sweetness of a low price is forgotten”.

This is such a wonderful quote from Benjamin Franklin, clearly a man who understood consumer behaviour in a way that many companies today struggle to grasp.There are so many lessons to be learned from this quote, not just for us as customers but also for those of us who run businesses. CONTINUE READING.

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