Andrew Griffiths
Here is yet another thought provoking presentation that states the future of advertising is non existent. It shows the importance of marketing, but more importantly the importance of making a product or service so good, so functional, so cool and so smart that people will rave about it and create wide spread word of mouth for your business. Consumer to consumer marketing is without doubt the future. If people aren’t saying good things about your business, your products or your services – you are in BIG trouble. Imagine how easy it becomes to grow a business that markets itself??? I think any business can achieve this dream.
Aspiring travel photographers often ask me how to become a professional and one thing I always try to impart to them is something I remember reading comedian Steve Martin said. When asked what it takes to be successful in Hollywood he said. “Be undeniably good.” What an amazingly succinct answer that sums it up perfectly. Just be so damn good that people can’t help but want to use you.