31 December 2008

What makes a great idea great?

You may have already seen the following movie, it has after all been viewed over 37 million times. It says a lot to me, first and foremost the power of the message about spreading love. But it also shows that if you want to create something of substance in the modern world, word of mouth promotion, or word of mouse promotion as I prefer to call it, will spread the news far and wide.

To catch people’s attention you need to have something worth saying or worth selling, be different in some shape or form and be compelling enough for people to want to share your message with the people who are important in their lives, their family and friends.

To me, this is the key to creating an incredibly successful business today, but the big news is that this has always been the secret. Enjoy this wonderful video and give out plenty of hugs in 2009.

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