Most of you know Tim Reid from his awesome Podcast Small Business Big Marketing, where I appear from time to time on the episodes called “Funny Business”. Tim has been working on this fabulous book for some time – and it really is a ripper. It is the bible for marketing in the modern world. Practical, smart, wonderful written with great stories. I love everything about it. To grab a copy, go to this link – BUY THE BOOMERANG EFFECT.