I often get asked what is the best thing to do to make a business more profitable? Most of the time my response is the same – learn how to sell. Sounds obvious doesn’t it? But the reality is that most businesses don’t sell, they simply collect money.
If you can learn how to sell, or if you can improve your sales skills, your business will be one of a very elite few, you will certainly make a lot more money and you will attract many new customers who are looking for skilled sales professionals who can help them to make their purchases.
Selling really isn’t complicated yet there is an almost mythical aura surrounding it and sales people in general. I think we have made something so simple into something so complex and I am not really sure why.
Selling anything is simply a matter of treating your customers with respect, listening to what they want and then making it as easy as possible for them to buy it from you.
I plan to post a number of ideas in the coming weeks for ways to improve sales in any business.