Get set to kick start your business in 2016 by learning how to make your marketing efforts ridiculously relevant with advice from local yet global business guru, Andrew Griffiths, at the Cairns Chamber of Commerce’s business luncheon to be held on 23 February 2016.
Marketing used to be simple, we just didn’t realise it at the time. Today both the message and the mechanism need to be ridiculously relevant.
Get these aspects wrong and your valuable niche market will find another business that actually is getting it right. This is equally applicable to small businesses and giant corporations alike and sadly, many of both are getting it very wrong every day.
The world has changed, and it will continue to change. Getting your message heard and taken seriously has always been the key to marketing success, but how we go about this needs to reflect where we are heading not where we have been.
Welcome to the world of Marketing 2020.
Andrew Griffiths is certainly well known in Cairns. In the last 15 years he has built a global reputation as an author, with 12 books sold in over 60 countries. He is an entrepreneurial commentator with Inc.com and CBS out of America and a columnist for Flying Solo in Australia.
At the same time Andrew has been featured extensively in mainstream media including Sunrise, Good Morning New Zealand and virtually all major newspaper and radio networks. Andrew is a respected professional presenter, having shared his unique, street smart approach to the evolving world of business for close to 300 organisations globally.
Anyone who has been to one of Andrew’s presentations knows that it will be entertaining, confronting and thought provoking. Considered by many to be one of the most inspirational business leaders in Australia, Andrew is a speaker not to be missed.