This is a very interesting and well put together review of the promotion and marketing for the Anchorman 2 movie. When I first saw the title I thought it would be a funny take on the movie, but it is actually a very insightful analysis of what made the marketing for this movie extremely innovative – and a real game changer.
For those of you working in the world of strategic communication, it is well worth taking the time to flick through Gary Vaynerchuk’s review.
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
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