04 January 2014

What can we learn from Ron Burgundy?

This is a very interesting and well put together review of the promotion and marketing for the Anchorman 2 movie. When I first saw the title I thought it would be a funny take on the movie, but it is actually a very insightful analysis of what made the marketing for this movie extremely innovative – and a real game changer.

For those of you working in the world of strategic communication, it is well worth taking the time to flick through Gary Vaynerchuk’s review.

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