This is a beauty. We have all walked into a lift to be greeted by the waft of someone else’s body odour. Very disturbing to say the least. A recent study showed that if there was one thing that most people would like tradesmen to improve it was their personal hygiene – don’t come to my place and stink it up.
There is a great story that I came across a few years ago. There had been a number of complaints about the level of hygiene of taxi drivers in this particular city. A national men’s fragrance company decided to do a promotion where they gave every driver a bottle of after shave and deodorant to be kept in the taxis and to be used throughout the day (sparingly to avoid overcompensation). The promotion was a huge success and everyone was happy. Both companies got great national press coverage and the customers could once again get into taxis without holding their noses.
Personal hygiene is a key consideration when it comes to customer service. Of course if you are a telemarketer it is of less importance but stop and have a think about the person sitting next to you sharing your telemarketing booth.
If you work with food personal hygiene is huge. It can be hard to discuss a personal subject like this and I would suggest that you make your expectations very clear when employing staff. Put it in writing and make sure that the new employee is very aware of how they need to be groomed.
An area that is often harder to break through, is when the actual business owner has a personal hygiene problem. There have been a quite a few times when I have had to sit down a business owner and suggest that the best way that they could increase the number of customers coming to their business is to start using deodorant. Some people take it well – others don’t.
Once again it is all about respect. By taking the time to show that you care about your personal hygiene you are showing the customers that you take your job seriously. By association you are taking them seriously.