If you want to see some very good television commercials, check out this link to all 54 Super Bowl Sunday commercials. Running in at $3.5 million for a 30 second spot, you would certainly want to get it right. But when a commercial uses talent like Clint Eastwood, such as the impressive Chrysler commercial, the $3.5 million to air it is nothing compared to what it would cost to produce it. A big gamble? Perhaps, but there seems no shortage of companies prepared to have a go. Most develop smart campaigns around the commercial, incorporating a lot of social media. Using the Clint Eastwood Chrysler commercial as an example again, it has had a further 6.5 million views on You Tube in a week. It goes to show that if you can get people talking, news spreads like wildfire. But only time will tell if it relates to increased sales.
Who's This Andrew Griffiths Guy?
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.