05 October 2007

Do the work you love – give the rest to others.

One of the most draining aspects of running a business can be doing the jobs you hate. We all have them. Some may relate to the type of work you do, others may be day-to-day tasks required to run the business.

For me, I loathe bookwork, always have, always will and have no desire to get all touchy feely with it and overcome my arch nemesis. Instead, I outsource it with very clear instructions on what I want and when I want it. I can’t explain the relief I felt when I first outsourced my bookkeeping. Sure it had a few hiccups over the years, but far less than it would have if I were doing it.

The more time I spend as a business development consultant to more challenging projects I need to get me energised. Luckily I can pick and choose. For me, being pushed and challenged is really important for job satisfaction. Other projects can be allocated and managed by more junior and less experienced members of my team.

I believe that as a business owner we need to be able to do a bit of the picking and choosing in our life, even if the business is just you. Outsource what you don’t like (and probably don’t do very well anyway).

Often our role in the business changes over time as it grows. We may have started doing what we love, but now we are stuck in the office looking at spreadsheets instead of being on the floor and doing the work or dealing with the customers directly. You may need to rethink your business to get back to doing the things you really enjoy and are good at.

I think more small business owners should get rid of the day to tasks that drive them crazy and spend their time making money and doing what they love. Now how energising does that sound?

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