18 July 2007

10 ways to increase your sales now

Want to increase your sales and grow your business but worried you will come across as a pushy sales person? Not sure what to do or where to start to ensure your business is a success this year? The key to success, particularly in sales, is planning ahead and always be willing to try something new.

1. Review the previous year

Did you make enough money? Did you reach your goals? Compare your sales month to month; when were the good times and when were the quiet times?

2. Learn from your successes and your failures

And reinforce the actions and tools that generated results and those that didn’t. Maximize the good times and minimize the quiet times

3. Know who and what your best source of business is.

Was it client referrals or word of mouth and if so, who were your best referrers? What networking events generated the greatest amount of business or provided the best opportunity to meet your target market?
How many enquiries were generated from your website?

4. Develop a sales target

That takes into account your personal and professional goals and ask “how will this be achieved?”

5. Improve your sales and business skills

Not just your Industry and product knowledge. If you would like your business to change and grow, how will you and your staff need to grow and change?

6. Know your target market

Create a profile of your ideal client including what they care about, what challenges they face or what they would like to improve. If you know what you are looking for it’s easier to find them.

7. Ask for referrals

Tell your clients and your business network what type of clients you would like to work with and ask them if they know anyone that fits that description. Reward those clients that send you successful referrals.

8. Up sell your existing clients

How many of your clients know about all of your products and services?

9. Increase your networking activity

The more people who know about you and your business, the more people that can be referred to you.

10. Follow up, follow up, follow up.

The last and most important point. So many sales are lost simply because no one bothered to follow up. It’s not about being pushy and arrogant to get the business; it’s about helping that client make a decision that will benefit them in the long term.

Thank you for your interest in our Sales Solutions. If you would like more information about how we can help you to Shine, please contact our office on 02 9977 5006 or email kandrews@shinesales.com.au

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