10 June 2007

Book Review – Winning Credibility

This is a great book written by father and son team, Zbigniew and Matthew Michalewicz. The tag line for Winning Credibility is “a guide for building a business from rags to riches”. In my opinion business success and credibility go hand in hand and clearly they agree.

Matthew contacted me after coming across one of my books and he very generously sent me a copy of his publication. I was immediately interested simply because I am such a strong believer in the importance of credibility (and ethics, morality etc) in business. I wasn’t disappointed – it is a very well written, logical and easy to read book that will help any entrepreneur wanting to build an ethical and successful business.

Winning Credibility addresses the role that credibility plays in many areas of business life. The authors use excellent practical examples from some well known businesses throughout the book illustrate their key issues. Then they apply credibility across a host of business related topics including –

  • Ethics in business
  • Vision and focus
  • Knowledge
  • Infrastructure
  • Partners and suppliers (your network)
  • References
  • Media outlets
  • Management teams
  • Boards
  • Financial stability

I highly recommend this book, which is available from all major bookstores.

Andrew Griffiths

credibility-front-cover.JPG

0 thoughts on “Book Review – Winning Credibility”

Join The Discussion

Your email address will not be published. Required fields are marked *

Who's This Andrew Griffiths Guy?

Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

Find Out More About Andrew

Get Social

This Website is owned and operated by Andrew Griffiths Enterprises Pty Ltd as Trustee for the Andrew Griffiths Enterprises Trust

Web Design by Precedence