Winning an award is great for business. It gives you recognition, it gives your customers faith in what you do and it motivates the entire team. Everyone loves a winner. There are lots of different awards being run all the time. Some are industry specific, some are geographically specific – it doesn’t really matter, an award is an award.
Many businesses don’t bother entering awards because it can take quite a bit of time to actually do the submissions. There are often lots of questions that need to be answered and they can require a reasonable amount of attention. But entering awards should be considered a marketing activity.
If you are looking for a competitive advantage, being an award winner is certainly one very good advantage. If you are fortunate enough to win an award make sure that you let everyone know. Put the certificate on you wall in a public place, make mention of the award on your website and on all of your promotional material. Keeping the certificate in the bottom draw really is a waste of time and a missed golden opportunity.
I always recommend to my clients that they enter awards wherever possible and those that win really do get quite a boost.
WHAT CAN YOU DO TODAY? Is there an award that you can start working on a submission for today? If you are not sure contact your local Government based Business Advisory Service – they are normally right across these types of things and often they can even help you to prepare your submission