This is an interesting presentation showcasing how NASA have connected with people (both internally and externally) through the smart use of Social Media – in particular Twitter. It is kind of cool to be able Tweet and astronaut. Once people get past thinking that Social Media is only for Paris Hilton to share her exploits and realise it is one of the most impacting, accessible and targeted media forms – that is ironically FREE, we will see more larger corporations and ideally, Governments, communicating to people who want to be communicated with via this media.
The day of the blanket media campaign are coming to an end, just like the dinosaur. From the smallest of businesses to giant global corporations – accepting that the way people want to communicate is changing rapidly is the first step.