07 December 2006

Some things can’t be measured in dollars and cents

In every marketing plan I write I always make a point of encouraging the business to become more involved in their community. I outline the importance of being a good corporate citizen and the fact that consumers these days want to deal with businesses that are actively involved in their community.

Some business owners just don’t get it. They ask questions like “how much free publicity will I get” and “how many new customers will it get me” or “how much will this add to my bottom line”? Some things simply can’t be measured in dollars and cents and community involvement is certainly one of those things. I can’t tell you how much more money it will make you, but I can tell you there are a lot of consumers out there making very conscious decisions about where they will spend their money. Given the choice between spending it on a business that plays an active role in the community and one that doesn’t, what choice do you think they will make?

Apart from that concept alone – what about doing the right thing and having integrity. We all need to think much deeper than simply returns on investment. Even the largest organizations in the world have realised this and they are going to great lengths to show the world that they have corporate compassion and corporate responsibility.

That is why I have no problem with businesses that promote themselves as being actively involved in their community and in fact I recommend that they do it. If it means that the community wins – that is all that matters. We are all charged with the responsibility of making the world a better place.

0 thoughts on “Some things can’t be measured in dollars and cents”

Join The Discussion

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Who's This Andrew Griffiths Guy?

Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

Find Out More About Andrew

Win one of my Bestselling Books

Every week I’m going to give away a copy of one of my bestselling books. All you need to do to go into the draw is put your details in the box below. If you win, it will appear in your mailbox. Simple as that.

Get Social

This Website is owned and operated by Andrew Griffiths Enterprises Pty Ltd as Trustee for the Andrew Griffiths Enterprises Trust

Web Design by Precedence