OK, that’s a quote from Winston Churchill – and boy, did he go through a crisis or two. There is however a lot of logic in his statement – because the reality is that a crisis creates many opportunities – and that’s exactly what I want to talk about on this webinar coming up on 25th of June at 10am.
Now, this is a webinar that is about opportunity, but I want to do a deep dive on what it means to not let a good crisis go to waste. Crises are hard, scary and filled with uncertainty and sadly a lot of businesses won’t survive the times ahead. I’m not trying to scare monger in the slightest, I just know that every crisis has similar characteristics, the only differences are the length of time they go on and the depth of the financial ramifications.
The opportunities I want to talk about are not just about getting some short term business (but we will talk about this), they are about making some fundamental decisions about your business model, your customers, what you sell, what you want out of your business and your future. Let’s talk about things that we don’t often stop to talk about because we are too busy doing what we do on a day to day basis.
Let’s do our utmost not to waste a good crisis.