30 January 2018

Automation is Great, but Don’t Forget Some Humanisation

Right now everyone is big on automation. The aim being to find as many ways to automate our business, our communication, our sales process, our follow up, our accounts – everything, as much as we can. I get it of course, it’s all about being efficient. Technology is making automation incredibly easy but does that mean we should forget about more personalized and customized engagement with our customers? Personally, I don’t think so. CONTINUE READING.

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