“The bitterness of poor quality remains long after the sweetness of a low price is forgotten”.
This is such a wonderful quote from Benjamin Franklin, clearly a man who understood consumer behaviour in a way that many companies today struggle to grasp.There are so many lessons to be learned from this quote, not just for us as customers but also for those of us who run businesses. CONTINUE READING.
Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
Every week I’m going to give away a copy of one of my bestselling books. All you need to do to go into the draw is put your details in the box below. If you win, it will appear in your mailbox. Simple as that.
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