16 January 2017

Check out the latest edition of the Business Over Breakfast Podcast Show – IT’S ALL ABOUT DIVERSIFICATION.

In this episode Bree and I talk about “diversifying your business”. Why you should do it, when you should do it and how you should do it. CHECK IT OUT.


– Bree James diversifying her publishing business to be more than just print by moving into new markets
– Updating your business and moving away from the dangerous position of being considered ‘old’
– How to know when it’s time to diversify your business, and how quickly you should do it
– Tips on increasing engagement with your audience by listening to their wants and needs
– Problems with diversifying your business and how to overcome them
– What you need to put into your business to successfully diversify it
– The marketing strategy you need to employ when diversifying your business
– Why Geoff Hetherington views clarity as one of the most important attributes for businesses
– Industries that are feeling the pressure to diversify more than others
– Looking at the changes in your industry and what you need to do to your business to keep up
– Five tips to help your business diversify

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