This week on Inc I talk about a problem that seems to be on the rise. Businesses going out of their way to say how they are the same as their competitors. Not a new concept but one that I am talking about more and more. Enjoy – CLICK HERE.
Most businesses go to great lengths to make this mistake…
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Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.
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