13 July 2014

Turning the cooler into the coolest…

Most of us have an eski or two (and in America they are called Coolers), and we are very familiar with their pros and cons (they keep beer cold, they make sandwhiches go soggy). Well in a very clever move, Ryan Grepper has come up with an Eski for the 21st Century – called the “Coolest” and true to its name, it has some very cool features.

This is so clever on so many levels – and clearly I am not the only one who thinks so as Ryan’s “Kickstarter” campaign has raised almost $3.5 million (it raised over $1 million in a day). How many everyday products are we using that need a complete design overhaul? Definitely food for thought. Awesome job Ryan Grepper.

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