This is a fantastic example of very funny and very smart marketing, of a difficult topic – checking for breast cancer. The video is promoting an app – which is in itself very clever but I really think that this is a classic example of how we need to rethink so much of our marketing. Consumers, off all ages, are so inundated with information from every direction, that if your message doesn’t get through, and even more importantly it doesn’t make the consumer stop and think (or smile or belly laugh), it is a waste of time. Ladies – you will never look at a breast cancer check in the same way again!
Oh my, what a brilliant ab-vertisment!
Certainly got my attention! I will be sharing this one all over the place – mission accomplished.
Thanks Andrew for find such a great example.