01 May 2008

Look for promotional opportunities outside of the normal

Trying to decide how to get involved in your community can be quite challenging as there are so many opportunities, however, there are always some opportunities that are a little less obvious but equally worthy.

A while back I used to work for a bus company operating specialist tours. One day I read in the paper that the local blood bank was having trouble getting office workers to donate blood. A little research soon showed that the main cause was the time it took for the workers to leave the office, have some lunch, get to the blood bank, donate and then get back to work. It just took too long.

So we offered to put on a special bus service where the workers could eat their lunch on the way to the blood bank. We guaranteed to have them back at work within an hour and in a short amount of time we had built up a regular following of donors. The bus service was free and the blood bank had a very noticeable increase in donations when the service was running.

WHAT CAN YOU DO TODAY? Look for problems in the community and see if you can offer a solution. It may not be as big and bold as some community based projects but to the people involved it is equally as important. Plus it is a very rewarding experience to be able to solve a problem by yourself. Read the newspapers, listen to the news and look for problems and see what your business could do to help provide a solution.

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