24 July 2007

Don’t be afraid to tell people that you are a good corporate citizen

Just as I feel that it is important to be a good corporate citizen I certainly don’t see anything wrong with telling people you are. Put the certificates on the wall in a public place, include what you do in your company profile or on your website. Larger organizations actually make up entire brochures showing what they do in their community and again, I don’t think there is anything wrong with doing this.

As explained earlier in this section, consumers want to deal with companies that are good corporate citizens and it is up to the business to let them know. Don’t be afraid to blow you own trumpet and say that you are actively involved in your community – it is something to be proud of not embarrassed about.

Don’t think that is has to be just big things either. Something as small as donating a few dollars to a local charity is significant in the scheme of things and it is all relevant. Giving too much may cause your business to get into financial difficulties which does no good to anyone so get involved at a level that you easily manage, both financially and time wise.

Do what you can and be prepared to let your customers know what you do. They will appreciate it and you for making their community a better place to live, regardless of the size of your contribution.

WHAT CAN YOU DO TODAY? How do you let your customers know that you play an active role in the community? Today is the day to put the certificate on the wall or include your community involvement on your web site or in your promotional material.

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