05 December 2009

Adding a little fun to your business

I was sent a link to a website called The Fun Theory (www.thefuntheory.com) the other day. It is a concept backed by Volkswagen and it shows how human behaviour can be influenced in a very positive way by making day to day tasks more fun. There are a series of short videos that support the concept – and show that all the signs, instructions and rules could be replaced by simply having some fun.

I think this principle can be applied with HUGE benefits in a business. I have been talking about this for years and I see those businesses who incorporate a healthy dose of fun into what they do striving way ahead of their competitors.


3 thoughts on “Adding a little fun to your business”

  1. Wow, we share the same name, profession and even look similar.. scary !…

    This is brilliant… It is a lesson for social marketing across the globe. Reward changes behaviour which satisfies conscience, nothing else.

    I am fed up with seeing penalty focused negative campaigns.

  2. Jean Burman says:

    There are TWO of you? No… that’s impossible! {grin}

  3. Hi Jean – hard to believe but true!!!! Hey I loved your video this morning. You look like you are having so much fun. What a great message – we all need to just “let go” every once in a while – in fact I suggest we do it daily.

    Have a beautiful day,

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