17 July 2017

Check Out the Latest Episode of the Business Over Breakfast Podcast – A Professional’s Guide to the Perfect PR

“All publicity is good publicity”? Not anymore. Publicity is important for businesses both big and small, but it has to be good to be effective, and while it’s easy to become intimidated by the idea of media coverage, it’s an essential part of any business model. In today’s episode of Business Over Breakfast, we talk about the advantages PR can bring to your company, as well as all the different media options available to you, and how to go about leveraging that media coverage once you get it.

Our guest this week is Trena-Louise Lyons, owner of boutique public relations company Newsroom PR, and she provides some hugely valuable top tips on conducting your own media and PR, the benefits of a great communications plan and how it can boost your business, and the advantages of media exposure. If you’ve been wondering how to formulate your PR plan, Trena answers all the important questions.

We also discuss things like:
  • How to get your business in the media
  • Good publicity versus bad publicity
  • The benefits of being persistent
  • The many different avenues of media, and how to pick which one suits you best
  • Why being interviewed isn’t as scary as you might think
  • The credibility media coverage can bring to your organisation
  • Why the media needs you, and how to give them what they want
  • What makes something newsworthy?
  • Robot priests (yes, really!)

0 thoughts on “Check Out the Latest Episode of the Business Over Breakfast Podcast – A Professional’s Guide to the Perfect PR”

Join The Discussion

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Who's This Andrew Griffiths Guy?

Andrew Griffiths is Australia's #1 small business author with 12 best selling books now sold in over 60 countries. He's a writing and publishing expert, an international speaker and leading business advisor with over 20 years' experience. Andrew presents around the world and is considered an expert in entrepreneurship and an authority on building a profile. He is a thought leader through writing, publishing and speaking and is featured regularly in mainstream global media.

Find Out More About Andrew

Win one of my Bestselling Books

Every week I’m going to give away a copy of one of my bestselling books. All you need to do to go into the draw is put your details in the box below. If you win, it will appear in your mailbox. Simple as that.

Get Social

This Website is owned and operated by Andrew Griffiths Enterprises Pty Ltd as Trustee for the Andrew Griffiths Enterprises Trust

Web Design by Precedence