20 December 2008

What is the best Christmas gift to give your customers?

Well it’s that time of year where we are getting inundated with bottles of plonk, chocolates, Christmas cards (in my case books and Christmas puddings), and all other types of bribes and presents and I think are wonderful. There is nothing better than the feeling that the year is starting to wind down, people are moving into holiday mode and we are taking time out to celebrate the year that was.

I often get asked what is the best gift to give to customers and clients at Christmas? I love getting stuff, but if you ask me I think the best gift is gratitude. Pick up the phone and tell your customers that you appreciate their business. If you can have a coffee with your best customers and get to know them a bit better, great, but once again, tell them how much you appreciate their support of you and your business. 

We all have choice when it comes to spending our money and I think it is very important to acknowledge that with all of our clients and supporters.

Everyone likes to be appreciated. The better you are at saying thank you, the longer you will keep your customers coming back. And don’t forget to thank your staff, your suppliers and anyone else who has played a role in helping you to keep your doors open during the year. I like to thank those people who often get overlooked. It makes their day and mine. 

Now in saying that I have about a 1000 people that I need to thank for their support in the year. I don’t know that I can personally say thank you to each and every one of them, but I am certainly working my way through the list.

So thank you to my publishers, my readers, my suppliers, my consultants, my family and friends, my stalkers, attendees at my presentations and my clients. Without you my world would be sad and grey.

Here’s to making 2009 one to remember. In the meantime let as many people as you can know how greatful you are for their business and their support.  

Merry Christmas,


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