12 February 2012

Talking about Super Bowl television commercials…

If you want to see some very good television commercials, check out this link to all 54 Super Bowl Sunday commercials. Running in at $3.5 million for a 30 second spot, you would certainly want to get it right. But when a commercial uses talent like Clint Eastwood, such as the impressive Chrysler commercial, the $3.5 million to air it is nothing compared to what it would cost to produce it. A big gamble? Perhaps, but there seems no shortage of companies prepared to have a go. Most develop smart campaigns around the commercial, incorporating a lot of social media. Using the Clint Eastwood Chrysler commercial as an example again, it has had a further 6.5 million views on You Tube in a week. It goes to show that if you can get people talking, news spreads like wildfire. But only time will tell if it relates to increased sales.


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