OK – lets face it, for many of us getting our heads around the world of Blogging, MySpace, Facebook, Twitter, Linked In and about a million other social media formats, can be a challenge. But we have to face up to the fact that if you don’t connect with the rest of the world through at least some of these communication channels, your business will suffer and as the years go by, it will only become more of an issue. So what can we do?
Well I am starting to see a whole new industry develop for 12-17 years olds. They are being engaged by their business owner parents to manage the social media aspects of their business, and they do it on a monthly retainer. One business owner I was chatting to in Sydney recently said that she paid her daughter $150 a month – and in return her daughter had to do two Tweets a day, provide one blog article a week and update the Facebook site daily. The mum provides a brief on the subject matter and what she wants to say, and the daughter puts it together and makes it smart enough to work in this environment.
Now I think this is a great idea. All of a sudden our kids can be tax deductible – at long last!!!! But seriously, we can outsource a part of our business that can be really challenging for those of us who are technically challenged and time deprived, to individuals who not only get the media where we want to promote ourselves and our business but they actually live in there anyway. And of course, if they don’t do their job, they don’t get paid. Perfect.
It’s just an idea, but one worth thinking about. Perhaps it’s time to outsource your social media marketing to the teenager on the couch.