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Archive | July, 2008

The first 30 seconds

30. July 2008

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The first 30 seconds of any business interaction are best considered an interview. A customer will form many opinions in this initial interaction and it provided a limited window of opportunity for you. Generally most impressions are done subconsciously with a simple end result being a message from the brain of the customer saying, ‘I [...]

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Do you over promise and under deliver?

29. July 2008

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In businesses that are overly busy this point poses a challenge. In businesses not so busy, it is unforgivable. Over promising and under delivering is the best way to lose customers as it breaks every customer service rule. Firstly you are building up the customer’s expectations, probably higher than they were initially, then you not [...]

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Reader feedback - 101 Secrets to Building a Winning Business

22. July 2008

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Hi Andrew,

 Firstly congratulations on a fabulous new book. I had not read any of your other books but picked up 101 secrets to building a winning business in Melbourne airport on the way back from a conference yesterday, and basically read it cover to cover on the plane. You have, for me, reinforced all [...]

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Time to get a little personal…

20. July 2008

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One of the great advantages that small businesses have over their large corporate cousins, is the ability to form relationships with their customers. In a big firm, people come and people go, accounts are passed around the business, when customers call they rarely speak to the same person twice. Small businesses have a much greater [...]

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Never lose touch with your customers

19. July 2008

1 Comment


I recently attended a presentation by Tom Potter, one of Australia’s leading entrepreneurs and the founder of Eagle Boys Pizza, a business with 150 franchises across Australia. It was interesting to note that Mr Potter still takes the time to physically work behind the counter in many of the Eagle Boys Pizza franchises he visits. [...]

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