Andrew Griffiths
There are more opportunities to get your name in print today than ever. There are so many newspapers,magazines and of course websites, and they all need content. If the editors and journalists can find industry leaders who are prepared to comment on relevant stories or to submit articles there is a good chance that they will be published in some format.
The best way to get your name in print is to supply a brief profile outlining who you are and what you do and specifically what areas you feel your able to offer an informed comment on to the various publications. It is also a good idea to supply a high resolution electronic version of your photograph (professionally done) so that the publication can publish it with any associated stories.
There are also lots of freelance journalists who are looking for subjects to write articles about. Check the local newspapers and magazines for the names of specific journalists and send them your profile and associated information.
There are many benefits from having your name in print. It gives you and your business a lot of credibility, it reinforces to your customers that you know what you are talking about and it generates new business from people who like what you say. The more your name appears in print the more it will appear as your reputation grows.
This kind of exposure is relevant at any level – either on a national level, international level or even a smaller local level. All it takes is a little bit of courage to actually submit your information and accept the fact the fact that you are good at what you do and you are just as qualified as anyone in your industry to make comment.
WHAT CAN YOU DO TODAY? Today is a good day to arrange you profile kit and send it to a number of publications. Start small if you are more comfortable and build up to larger, wider scale opportunities as your confidence grows.
