If you want to succeed in business, you have to grow and develop your number one asset — yourself.
Andrew Griffiths
The Business Bullet
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Having written a book on customer service (101 Ways to Really Satisfy Your Customers), I have spent a lot of time pondering the complex relationship between customers and businesses. I was attempting to simplify the key components required to build these relationships to explain how to create solid connection with customers. After all, we all [...]
Continue reading...27. January 2007
One of the most impressive characteristics that I have noticed amongst exceptionally successful business entrepreneurs is their very honest and genuine desire to share their own knowledge and experiences. I think that this is something that we should all be prepared to do. Most successful people will be the first to tell you that they [...]
Continue reading...27. January 2007
Networking is a buzz word that we all hear all of the time. Unfortunately for many business owners it evokes powerful images of standing around a room with a lot of people that you don’t know, feeling equally as awkward and unsure as you do. Networking is really an excellent way to build a business. [...]
Continue reading...23. January 2007
Often one of the greatest sources of new business comes from referrals. Magnificent businesses tend to get more than their fair share of referrals from happy customers and this is a pretty good indication that what you are doing, you are doing well. Surprisingly though, many of us often forget to ask our customers to refer [...]
Continue reading...23. January 2007
This is the “put your money where you mouth is principle” and whilst it might not work for all businesses it will work for most. If what you sell is as good as you say it is, be prepared to give potential customers a free trial or taste. I recently worked a marketing campaign with a [...]
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31. January 2007
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