Andrew Griffiths Blog

Business Building Advice from Australia's Most Successful Small Business Author

Archive for the ‘The Workplace’ Category

Have pride in your workplace even if you are the only one there

Tuesday, August 26th, 2008

When was the last time you walked into a business and went, ‘Wow’? My guess would be not recently, but I hope I am wrong. Your workplace should be impressive, even if you are the only person working there.

Having pride in your workplace means it looks clean and tidy, it is organised and it is ready for business. Too many businesses look run down and worn out—often reflecting the feelings of the business owners. The place might look dirty and grubby, the pictures are crooked, the brochures are in messy piles, none of the furniture matches, there is a very strange smell, the carpet is faded, AC/DC are blaring on a cheap stereo and there is no real sign of life—certainly no feeling of energy or enthusiasm from the staff.

Compare this to the concept of walking into a well-lit, freshly painted business, where all the displays are neat and tidy, the staff are wearing clean, ironed uniforms, there are fresh flowers on the counter and a clean smell throughout, everything looks in place and there is gentle background music playing. Much more inviting and memorable (and profitable). 

An excellent idea I promote throughout this manual is the concept of becoming a better observer of other businesses. This is a characteristic that I have seen as a common thread in many very successful entrepreneurs—they look at everything. Whenever you go into a business take a moment to look around—what do they do right and what do they do wrong? From here, what could you do better?

I think too many workplaces look shocking, specifically in some industries. They look functional, definitely uninspired and, generally, no one wants to stay there too long. Personally I couldn’t imagine working in a place like that. To me, we all spend more time at work than just about anywhere else. I think it is essential my office looks clean, inviting, motivational and welcoming for my customers, my suppliers and my staff.

It is like the business where the front reception is very impressive but as soon as you walk out back it looks like a bomb has gone off. Have pride in your workplace and it will be reflected in everyone who deals with you. Just getting the compliments from your customers is very rewarding, but the overall financial benefits of having a business that looks like you care about it will be even more rewarding because the customers will want to keep coming back.

 

 

Encourage healthy eating in your workplace.

Tuesday, January 9th, 2007

In an attempt to do a good deed I let a local charity put a chocolate box in my reception. I am sure you know the ones, you pay a couple of dollars and in return you get a handful of chocolates with the money going to charity. A nice concept until everyone in the office starts putting on weight, getting pimples and falling prey to sugar mood swings.

I had to get the charity to remove the box and I would gladly give them a weekly donation if I could do it without getting the sugar in return. This exercise made me realise the duty of care we have as small business owners when it comes to encouraging healthy eating habits in our workplace. Of course you can’t dictate what people will eat but we can ensure healthy options are available.

A few years ago I tried to put this into practise by purchasing a pile of organic fruit once a week for everyone to eat. Unfortunately I stopped doing this after about two months because most of the time I through the fruit away, which was a real waste. Having said that and as I write this, I think we have all become much more health conscious and it is probably a good time to try this exercise again.

There are lots of ways to encourage healthy eating in your workplace. One really good way that I have seen in a number of businesses is a healthy eating noticeboard. It has all of the information, menus, phone numbers etc of healthy eating options close to the business. Various members of staff who have an interest in healthy eating update the board and ensure that the information is current and accurate.

Having caffeine alternatives, low fat milk, sugar substitutes and other simple options like this all encourage healthy lifestyles. If there are only sugary, caffinated options around, that what people will drink. Likewise ensuring that there is an abundance of cool, filtered water available really does go a long way to providing an option to soft drinks.

Encouraging without dictating is a key here. I recently visited one business where coffee wasn’t “allowed” on the premises, neither were soft drinks, chocolate, sugar or any other junk foods. I don’t think that being a dictator on what people can or can’t eat is the right way to go about it. It is just like the old adage, you can lead a horse to water but you can’t make it drink. If someone told me what I could or couldn’t eat or drink at work I would tend to tell them a thing or two.

So let people make their own decisions about what they want to eat or drink. The best way to encourage healthy eating is to lead by example. From my experience the more healthy the boss is the more healthy the rest of the staff tend to be.

Whilst it is really important to be aware and conscious of what we put in our mouth it is also very important to be aware and conscious of how we put it in our mouths. Whenever I go into a workplace where everyone is eating at their desk, gulping down whatever they can to get their hands on whilst still working, I get a real sense of things being out of balance. I am a big believer that we should provide a calm, clean and relaxed environment for people to eat and we should ensure that they take the appropriate time to stop and enjoy their meal. Just a stress and pressure spread like fire, so does calm and control. If you are trying to be more balanced, focused and peaceful, yet everyone around you is freaking out, because they are overworked, tired and unhealthy, you are fighting a big battle and one that I don’t think you can win.

To be cool, calm and collected you need all those around you to be the same. Take a proactive stance and create a healthy work environment and you will be amazed at how this will help. As a delightful by product, you’re business will also run more smoothly and be more successful.

WHAT CAN I DO TODAY?
Has your business become a junk food haven? Is there soft drink or chocolate available but nothing else? Well today you can change that by introducing some options. Put up a “Healthy Eating” noticeboard, get the local green grocer to deliver a pile of fruit once per week or get a by some caffeine alternative drinks.

Get it right in retail

Thursday, December 7th, 2006

I have observed that there are two distinct kinds of businesses. The first type seems to go out of their way to make shopping a problem. Whatever you want they don’t have, but they can order it in. The staff are disinterested, the layout is worn and uninviting, the business may smell old and musty, even if it isn’t that old, and every time you leave that business you are dissatisfied.

The second type of business is fresh and energetic, whatever you ask for they have, finding the product that you want is easy and the staff are friendly and enthusiastic, all the time.

These two types of businesses are both very common. Clearly the second is far more inviting and there is a much greater chance that you will return.

I recently went into an electronics shop to buy a power adaptor for a computer attachment. All I wanted was to walk in, buy the product and walk out. Instead what unfolded was my nightmare. The business I chose to visit markets itself as having absolutely everything electronic. Upon asking the bored looking young man behind the counter if they had the relevant power pack he simply said no and went back to his newspaper. I found this incredibly irritating so I stood there waiting for him to get the message. After a few minutes, he looked up again and asked if there was anything else that I wanted. I repeated my request and he called out for the techno wizard hiding out back to come and sort me out (his exact words were “there’s some guy here who wants something and I don’t know what he’s talking about”, smooth, very smooth).

The wizard came out and whilst he was polite enough, the situation that unfolded was hilarious. He started giving me electronic kits that I could “easily” assemble at home. All I wanted was a plug in power pack but now I was standing in this store with my arms full of electronic gizmo’s, soldering irons, instruction books and stuff that I am sure was developed by NASA. I burst out laughing and said to the guy that he had to be joking. Then he proceeded to lecture me about how simple it was to put this together and surely I would have the ability to do a “simple” project like this.

For those who know me, if I need a light globe changed I call in an electrician - believe me it is safer for everyone this way. The ongoing irony in this situation refuelled my laughter and of course, the wizard assumed that I had gone insane. Instead I put everything on the counter and walked out and up the road to another business that sold me a power pack for $29.95, with the whole transaction lasting less than a minute. The really dumb part on my behalf is that I had been into the first electronics shop a number of times before with a similar outcome, but I persevered because I simply could not accept that they could keep getting it so wrong time and time again.

You may be able to relate to this story and have your own examples. Understanding your customers and knowing what they need is the essence of customer service. Clearly you are not going to be able to provide the exact product for every customer that comes in your door but you should be able to provide the right products for the majority of them.

Further to this you need to be big enough to help the customer to find the right product, even if you can’t sell it to them. Try to point them in the right direction, make a quick call or give them the telephone number of the business that might be able to help them, even it is the opposition. By doing this you have still offered good customer service even though you didn’t make a sale. The customer will remember your help.