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Andrew Griffiths has been invited to become a weekly blogger on the prestigious BNET website – part of the CBS Interactive Business Network. Andrew will provide business commentary, business building advice and practical tips with a small business focus. His postings will commence in late September.
BNET – The CBS Interactive Business Network
There is a lot talk about VIRAL Marketing – but is it really all it’s cut out to be? The following presentation puts an interesting perspective on the topic.
Guerilla marketing is a term that is used often, but I wonder how many people really understand what it is all about? In this clever and very visual presentation, Martijn Arts explains Guerilla Marketing in a very visual way. I suggest watching this presentation at the full screen setting to see some of the really clever images and advertisements in detail. Enjoy.
Here is yet another thought provoking presentation that states the future of advertising is non existent. It shows the importance of marketing, but more importantly the importance of making a product or service so good, so functional, so cool and so smart that people will rave about it and create wide spread word of mouth for your business. Consumer to consumer marketing is without doubt the future. If people aren’t saying good things about your business, your products or your services – you are in BIG trouble. Imagine how easy it becomes to grow a business that markets itself??? I think any business can achieve this dream.
Andrew Griffiths