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Marketing when times get tough…..

9. May 2008

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There is no doubt that belts are being tightened not only in North Queensland but also throughout Australia. Interest rates have been steadily rising, petrol prices are at record levels and as result many day to day to goods are getting more expensive. In general there is less money flowing through the community. Now, in times [...]

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The marketing you do today will grow your business tomorrow

4. February 2007

2 Comments

Many business owners stop marketing when their business gets busy. Then when their current workload eases they start marketing again. This stop start approach to marketing is not ideal and makes it much harder to build a business in a systematic and planned manner. The best approach to marketing is to be consistent. Always have some [...]

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Most people simply don’t spend time marketing their business.

16. January 2007

2 Comments

Everyone knows that marketing is really important but the biggest battle for most small business owners is finding the time. Successful businesses are normally good marketers. They know it is important and they make sure that they devote enough time to marketing their business regularly. This is the key to their success, not the amount of [...]

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What exactly does a marketing company do?

7. December 2006

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This is a question that I get asked a lot and to try and come up with a simple answer is often difficult. The best way that I can describe the role of a marketing company is to say that it is a business that helps other businesses to grow. Having worked on many marketing projects [...]

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It’s all about presentation

7. December 2006

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Simple strategies for making a good sales presentation There is no doubt that there are very few methods of advertising as effective as calling on someone directly. This generally means making an appointment and visiting a prospective client. For many people this is an everyday occurrence but for others, it is unheard of and in reality [...]

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