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Start a VIP Club

1. August 2008

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Starting a club for your customers is an excellent way to maintain great service and also to collect information from your customers about what you are doing well and what areas you need to keep working on. A VIP Club can take many shapes and forms but I feel that it is particularly appropriate to any [...]

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The first 30 seconds

30. July 2008

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The first 30 seconds of any business interaction are best considered an interview. A customer will form many opinions in this initial interaction and it provided a limited window of opportunity for you. Generally most impressions are done subconsciously with a simple end result being a message from the brain of the customer saying, ‘I [...]

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My “NEW FINANCIAL YEARS” Resolution

15. July 2008

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We live in a world where there are so many communication options there really is no excuse for not staying in touch. That said, I have noticed something that is really bothering me of late and that is how slack some businesses are on the communication front. It bothers me because at times I am [...]

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Go to successful businesses and find out why they are successful

9. July 2008

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This is good advice and again it is along the theme of becoming an excellent business observer. Whenever you find out about a really successful business, perhaps they have won an award or your family and friends are talking about them or there may have been an article in the newspaper, I suggest you pay [...]

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Maybe it’s time to get mobile.

15. June 2008

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In recent years there has been a big increase in businesses that go directly to the customer and I believe that this trend will continue. We all tend to struggle with time and any business that can save you time, will definitely be considered a customer service leader. Are there ways that your business could [...]

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