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Time to get a little personal…

20. July 2008

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One of the great advantages that small businesses have over their large corporate cousins, is the ability to form relationships with their customers. In a big firm, people come and people go, accounts are passed around the business, when customers call they rarely speak to the same person twice. Small businesses have a much greater [...]

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Never lose touch with your customers

19. July 2008

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I recently attended a presentation by Tom Potter, one of Australia’s leading entrepreneurs and the founder of Eagle Boys Pizza, a business with 150 franchises across Australia. It was interesting to note that Mr Potter still takes the time to physically work behind the counter in many of the Eagle Boys Pizza franchises he visits. [...]

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Mystery shop your way to success

13. July 2008

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Mystery shoppers (or shadow shoppers) are used by more businesses every day to provide an independent evaluation of what the business is doing well and what it could be doing better. They are not witch hunts trying to find the underachieving employee who can then be thrown to the wolves. They are mechanisms for giving [...]

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The future of customer service

25. June 2008

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I am a strong believer that we are standing on the precipice of a new age that I like to think of as “The Customer Service Revolution”. It is time where technology is influencing our lives more than at any other period in history, and in all likelihood, these changes have only just begun. The [...]

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Maybe it’s time to get mobile.

15. June 2008

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In recent years there has been a big increase in businesses that go directly to the customer and I believe that this trend will continue. We all tend to struggle with time and any business that can save you time, will definitely be considered a customer service leader. Are there ways that your business could [...]

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