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What is the best Christmas gift to give your customers?

20. December 2008

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Well it’s that time of year where we are getting inundated with bottles of plonk, chocolates, Christmas cards (in my case books and Christmas puddings), and all other types of bribes and presents and I think are wonderful. There is nothing better than the feeling that the year is starting to wind down, people are [...]

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Be proud of your business

13. August 2008

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Being proud of your business is an admirable quality and most customers will respond positively to the "proud business parent". Today’s business is often the end result of a lot of hard work, risk, pressure and countless other challenges. After all of this, it seems only fair that a business owner should be proud of [...]

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Make it easy for people to buy from you

6. August 2008

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    I talk about coffee shops a lot. There are two reasons - the first is that I spend a lot of time scribbling notes furiously in coffee shops and the second is that they often produce the best customer service anecdotes that can be applied to virtually every other kind of business. I visited a coffee [...]

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Talk about customer service to your staff, a lot

2. August 2008

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Customer service is an issue that many businesses really struggle to get a handle on. For some people it is simply serving customers quickly and politely, but in reality it goes much deeper. In other posts I have talked about the importance of respecting your customers, which I believe is the starting point when it comes [...]

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Start a VIP Club

1. August 2008

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Starting a club for your customers is an excellent way to maintain great service and also to collect information from your customers about what you are doing well and what areas you need to keep working on. A VIP Club can take many shapes and forms but I feel that it is particularly appropriate to any [...]

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