The Andrew Griffiths Blog

1 December 2012

Doing your marketing homework pays off

Posted in Advertising, Communication | No Comments »

This is an interesting commercial promoting Singapore as a tourist destination. Clearly they have done their homework, identifying what Australian’s think about Singapore and then addressing several key negative perceptions head on, with a series of energetic, image based clips. …keep reading »

30 November 2012

A picture says a thousand words right?

Posted in Communication | No Comments »

A picture says a thousand words right? This presentation reinforces that message, but I still think that a good story is worth a thousand pictures. A great explanation though – well worth spending a few minutes to look at this …keep reading »

9 November 2012

We need to think long and hard when it comes to naming our products and services….

Posted in Communication, Just for fun | 2 Comments »

26 July 2012

A Business Bullet that is travelling around the world…

Posted in Business Advice, Communication | No Comments »

A couple of weeks back I wrote a Business Bullet (this goes out to my subscriber database) following a conference that I attended in the USA. This BULLET has been forwarded, shared, talked about and reported on to some 10,000 …keep reading »

19 July 2012

100 Plus Beautiful Slides from Cannes Lions – 2012

Posted in Advertising, Communication | No Comments »

100+ Beautiful Slides From Cannes Lions '12 from Jesse Desjardins – @jessedee

5 November 2011

Martin Luther King Jr’s masterful speech

Posted in Communication, Presentation skills | No Comments »

In this short video clip, Nancy Duarte, a very skilled CEO and gifted educator breaks down Martin Luther King Jr’s memorable speech “I have a dream” and looks at what made it so powerful and what made Martin Luther King …keep reading »

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