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	<title>The Andrew Griffiths Blog &#187; Branding</title>
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	<link>http://www.andrewgriffithsblog.com</link>
	<description>Idea, tips and hints on building an extraordinary business from Andrew Griffiths - Internationally acclaimed author, presenter and small business guru.</description>
	<pubDate>Wed, 03 Dec 2008 21:49:25 +0000</pubDate>
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		<title>Consistency and the power of branding</title>
		<link>http://www.andrewgriffithsblog.com/411/consistency-and-the-power-of-branding/</link>
		<comments>http://www.andrewgriffithsblog.com/411/consistency-and-the-power-of-branding/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 14:30:51 +0000</pubDate>
		<dc:creator>Andrew Griffiths</dc:creator>
		
		<category><![CDATA[Branding]]></category>

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		<description><![CDATA[Branding is one of those words we hear a lot. ‘Developing a brand’, ‘building a brand’, ‘brand value’ and so on. Most people think branding is applicable only to large corporations but it isn’t. It is equally important for small businesses.
Any business can build a brand. Put simply this means when a consumer sees your [...]]]></description>
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