Comments on: Lighten up, it’s only business. http://www.andrewgriffithsblog.com/858/lighten-up-its-only-business/ Idea, tips and hints on building an extraordinary business from Andrew Griffiths - Internationally acclaimed author, presenter and small business guru. Tue, 07 Sep 2010 01:00:16 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: Jean Burman http://www.andrewgriffithsblog.com/858/lighten-up-its-only-business/comment-page-1/#comment-23501 Jean Burman Mon, 12 Oct 2009 20:39:45 +0000 http://www.andrewgriffithsblog.com/?p=858#comment-23501 (((chuckles))) (((chuckles)))

]]> By: Andrew Griffiths http://www.andrewgriffithsblog.com/858/lighten-up-its-only-business/comment-page-1/#comment-23437 Andrew Griffiths Sun, 11 Oct 2009 11:36:53 +0000 http://www.andrewgriffithsblog.com/?p=858#comment-23437 Hi Jean - and yes, Apple does it very well. They are the masters of Cool Marketing. What a brand they have created - the envy of most brands in the world I think. Like Virgin to some degree - a brand that has managed to keep a unique and incredibly appealing edge. I love it. Now, brand "Jean Burman" is underway.... Cheers, Andrew X Hi Jean – and yes, Apple does it very well. They are the masters of Cool Marketing. What a brand they have created – the envy of most brands in the world I think. Like Virgin to some degree – a brand that has managed to keep a unique and incredibly appealing edge. I love it. Now, brand “Jean Burman” is underway….

Cheers,
Andrew
X

]]> By: Jean Burman http://www.andrewgriffithsblog.com/858/lighten-up-its-only-business/comment-page-1/#comment-23413 Jean Burman Sat, 10 Oct 2009 20:26:44 +0000 http://www.andrewgriffithsblog.com/?p=858#comment-23413 I love the Apple Store openings. Recently witnessed the Robina (Gold Coast) opening. For the first week... each and every customer who entered the store was greeted with a rousing standing ovation by staff. It drew attention to the place... and made people laugh... even the ones who would have otherwise simply passed by without going in. Really really cool marketing. I love the Apple Store openings. Recently witnessed the Robina (Gold Coast) opening. For the first week… each and every customer who entered the store was greeted with a rousing standing ovation by staff. It drew attention to the place… and made people laugh… even the ones who would have otherwise simply passed by without going in. Really really cool marketing.

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