20 January 2007

Small Business Syndrome

One of my greatest frustrations is what I call the “Small Business Syndrome” and I refer to it often in my books. This is where the eternal excuse for not being able to run a business to its full potential is the fact that it is “only a small business”. From my own experiences the best run businesses are small businesses and size is certainly no excuse for not providing great service, doing smart marketing, making great products or being innovative and dynamic. Often small business owners are almost apologetic for the fact that they are a small business. I think that it is well and truly time to move on from this mindset and embrace the fact that small businesses are the engine of the business world – there are millions of them and they generally lead the way in all industries.

Being small is no excuse – it is a wonderful opportunity. Imagine being the CEO of a huge multinational corporation – how do you make a change to the way the business operates? There needs to be countless meetings, often arguing for change, board approval, then the changes need to be handed down to next level to start the long and winding road to implementation and once this road is navigated the changes eventually reach to front counter staff who actually sell the product or service. In a small business if you want to make a change – you just do it. How empowering is this?

My main message here is to be proud of your business, regardless of the size. Building a magnificent business has nothing to do with size – it is all about attitude.

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