18 August 2021

It’s ok and in fact vital that we realise not everyone is our ideal customer.

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Kochie’s Business Builders published an article on my new book today, around the simple but important concept that not everyone is your customer – once we accept that we don’t have to get every single sale, or every single quote – we develop a more confident approach to doing business. That’s been my experience.
Anyway, a good discussion to be had.

Cheers, Andrew


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